Best-Selling Products on Amazon India
Looking to start or grow your Amazon India business? Picking the right products can make or break your success. This guide walks you through what’s actually selling on Amazon India right now, why these items perform well, and how you can spot profitable opportunities before your competitors do.
What Products Are Selling Best on Amazon India?
Based on our work with hundreds of sellers and current marketplace data, here are the top categories and products that are making consistent sales:
Electronics & Mobile Accessories
Smartphone cases and covers (₹199-₹999)
Screen protectors (₹149-₹499)
Power banks (₹699-₹1,999)
Bluetooth earbuds (₹799-₹2,999)
Phone chargers and cables (₹199-₹899)
These items have low return rates, steady demand year-round, and decent margins when sourced correctly.
Home & Kitchen
- Air fryers (₹2,499-₹7,999)
- Stainless steel water bottles (₹399-₹1,299)
- Kitchen organizers (₹299-₹1,499)
- Bedsheets and covers (₹599-₹1,999)
- LED string lights (₹199-₹899)
Home products typically have higher margins and less price competition than electronics.
Beauty & Personal Care
- Face serums (₹399-₹1,299)
- Hair removal devices (₹499-₹1,999)
- Makeup organizers (₹299-₹999)
- Men’s grooming kits (₹499-₹1,499)
- Hair styling tools (₹799-₹2,499)
Beauty products often lead to repeat purchases and brand loyalty.
Health & Fitness
- Yoga mats (₹499-₹1,499)
- Resistance bands (₹299-₹999)
- Protein supplements (₹999-₹2,499)
- Digital weighing scales (₹799-₹1,999)
- Fitness trackers (₹1,499-₹3,999)
The health-conscious trend continues to grow, especially in metro cities.
Office Products
- Laptop stands (₹499-₹1,499)
- Desk organizers (₹299-₹999)
- LED desk lamps (₹599-₹1,999)
- Wireless mouse (₹399-₹1,299)
- Ergonomic cushions (₹699-₹1,999)
Work-from-home culture has created steady demand for these items.
Why These Products Sell Well on Amazon India
Practical use: They solve everyday problems
Right price point: Most top sellers are between ₹500-₹2,000
Light and small: Cheaper to ship, fewer damages in transit
Easy to understand: Buyers know what they’re getting
Repeat purchases: Many consumables need replacement
How to Find Your Own Best-Selling Products
1. Use Basic Research Tools
- Check Amazon’s own “Best Sellers” page daily
- Look at “Customers Also Bought” sections
- Browse “Movers & Shakers” for trending items
2. Analyze Competition
Count how many sellers offer similar products
Check if the top 3 listings have under 500 reviews (less competition)
Look for products with 4+ star ratings but room for improvement
3. Calculate Potential Profit
Product selling price should be 3-5x your cost
Factor in Amazon fees (typically 15-40% depending on category)
Account for return rates (5-15% depending on category)
Include shipping and packaging costs
Real Seller Example: Raj's Kitchen Products Business
Raj started selling silicone kitchen tools on Amazon India in 2023:
“I noticed most kitchen utensils were either cheap plastic or expensive steel. I found a gap for mid-range silicone products. I started with just 3 products – spatulas, tongs, and measuring cups. Now I have 15 products and make ₹3.5 lakhs monthly. The key was finding items that weren’t dominated by big brands yet.”
Common Mistakes New Amazon India Sellers Make
Choosing oversaturated products: Avoid categories with 1000+ sellers
Ignoring seasonal trends: Some products only sell well during specific months
Skimping on product images: Poor photos kill conversion rates
Pricing too low: This attracts problematic customers and hurts margins
Not reading Amazon’s category requirements: Some categories need approval
For personalized product research and Amazon account management, visit our Google Business Profile. We’ve helped over 200 sellers find profitable niches on Amazon India.
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Frequently Asked Questions
1. How much money do I need to start selling on Amazon India?
- Most successful sellers start with ₹50,000-₹2,00,000. This covers inventory, packaging, photography, and initial advertising costs.
2. Which is better – selling branded products or creating my own?
- Creating your own brand (private label) typically offers better margins and less price competition, but requires more initial work. Selling existing brands is easier to start but has thinner margins
3. How many products should I launch when starting?
- Start with 2-5 related products. This lets you test the market without spreading your budget too thin. Expand once you know what works.
4. Do I need to register a company to sell on Amazon India?
- Yes, you need a registered business (Proprietorship, Partnership, or Private Limited), GST registration, and PAN card to sell on Amazon India.
5. How long does it take for a new product to start selling well?
- Most products take 2-3 months to gain traction. The first month usually has few sales while you optimize listings and get initial reviews.
Final Tips for Amazon India Sellers
- Start with products you understand personally
- Focus on quality over quantity of listings
- Build a simple but professional brand
- Respond to customer questions within 24 hours
- Set aside 10-15% of revenue for advertising
Need more specific advice for your business? Contact our team at Seller Center. We’ve helped hundreds of sellers find their most profitable products on Amazon India.